| dc.contributor.author | Mohammed | |
| dc.contributor.author | Mugambi Ireri, Edward | |
| dc.date.accessioned | 2021-11-17T22:00:15Z | |
| dc.date.available | 2021-11-17T22:00:15Z | |
| dc.date.issued | 2021-11-07 | |
| dc.identifier.citation | Mohammed Hersi Warsame & Edward Mugambi Ireri (2021): Fintechs’ Future in Kenya: Does Social Influence Matter?, Journal of African Business, DOI: 10.1080/15228916.2021.1996907 | en_US |
| dc.identifier.other | https://doi.org/10.1080/15228916.2021.1996907 | |
| dc.identifier.uri | https://repository.amref.ac.ke/handle/123456789/386 | |
| dc.description | ORCID
Mohammed Hersi Warsame http://orcid.org/0000-0003-0202-1449
Edward Mugambi Ireri http://orcid.org/0000-0001-8356-9187 | en_US |
| dc.description.abstract | ABSTRACT
This paper investigates the role of social influence on continuous
intention to use Fintech mobile money lending app services in
Kenya. A sample of 342 respondents was selected using convenience
sampling. Data was analyzed using a structural equation
modeling technique with the AMOS version 24 software. The
study found out that social influence has a significant direct role
on perceived security, satisfaction and continuous intention to use
mobile money lending services. The moderating role of social
influence strengthens the positive relationship between perceived
security and perceived usefulness on one hand and perceived
satisfaction and continuous intention to use mobile money lending
services, especially among mobile money lending apps users on the
other hand. In addition, Kenyans will continue to use mobile money
lending app services if they remain useful, secure, satisfactory and
meet their expectations. | en_US |
| dc.publisher | Journal of African Business | en_US |
| dc.subject | Continuous intention to use | en_US |
| dc.subject | Mobile money lending apps | en_US |
| dc.subject | Perceived satisfaction | en_US |
| dc.subject | Perceived security | en_US |
| dc.subject | Perceived usefulness | en_US |
| dc.subject | Social influence | en_US |
| dc.title | Fintechs’ Future in Kenya: Does Social Influence Matter? | en_US |
| dc.title.alternative | Hersi Warsame | en_US |
| dc.type | Article, Journal | en_US |
