• Login
    • Login
    Advanced Search
    View Item 
    •   AMREF IR Home
    • Research Papers
    • General - GEN
    • General - GEN
    • View Item
    •   AMREF IR Home
    • Research Papers
    • General - GEN
    • General - GEN
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Fintechs’ Future in Kenya: Does Social Influence Matter?

    Thumbnail
    Publication Date
    2021-11-07
    Authors
    Warsame, Mohammed Hersi
    Ireri, Edward Mugambi
    Type
    Article, Journal
    Item Usage Stats
    6
    views
    0
    downloads
    Metadata
    Show full item record
    Citation

    Warsame, M. H., & Ireri, E. M. (2021). Fintechs’ Future in Kenya: Does Social Influence Matter?. Journal of African Business, 1-21.

    Abstract/Overview

    This paper investigates the role of social influence on continuous intention to use Fintech mobile money lending app services in Kenya. A sample of 342 respondents was selected using convenience sampling. Data was analyzed using a structural equation modeling technique with the AMOS version 24 software. The study found out that social influence has a significant direct role on perceived security, satisfaction and continuous intention to use mobile money lending services. The moderating role of social influence strengthens the positive relationship between perceived security and perceived usefulness on one hand and perceived satisfaction and continuous intention to use mobile money lending services, especially among mobile money lending apps users on the other hand. In addition, Kenyans will continue to use mobile money lending app services if they remain useful, secure, satisfactory and meet their expectations.

    Subject/Keywords
    Continuous intention to use; mobile money lending apps; perceived satisfaction; perceived security; perceived usefulness; social influence
    Publisher
    Journal of African Business by Taylor & Francis Group
    Permalink
    https://doi.org/10.1080/15228916.2021.1996907
    https://repository.amref.ac.ke/handle/123456789/364
    Collections
    • General - GEN [355]

    Amref International University. All rights reserved | Copyright © 2021 
    Contact Us | Send Feedback

     

     

    Quick Links
    Amref International UniversityAmref Health AfricaKLISC

    Browse

    All of AMREF IRCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsTypeThis CollectionBy Issue DateAuthorsTitlesSubjectsType

    My Account

    LoginRegister

    Statistics

    View Usage Statistics

    Amref International University. All rights reserved | Copyright © 2021 
    Contact Us | Send Feedback